Rate, save, or add context to
almost anything in a web page

By adding just one line of code to a web site!

Rate Almost Anything
Add In-Line Context
Save Almost Anything
Images

Rate any piece of a page, and see what others are reacting to

Add context and comments right inside the article - your additions even appear on other sites with the same content!

Save something so it's easy to find later

Rate and save images, too







Find out more about how Insight helps your site:


  • Publishers
  • Ad Networks
  • About
  • Contact
  • Get Started

Engage your readers & increase your revenue

  • Empower your visitors to rate, ask questions, and comment on content, right in-line - on almost any text or image on your pages
  • Add new, premium advertising inventory
  • Increase visitor engagement with your content up to 300%*
  • Increase visitor time on site up to 200%*
  • Increase sharing with consistently-located sharing features
  • Learn more about what your readers think and feel about your content
  • Build relationships by responding directly to your readers, right on your site.
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Contact us for information about placing your own ad inventory, customizing ad placements with our advertising partners, or removing ads altogether.


* Numbers based on our real-world pilot with The Huffington Post's Eyes and Ears

New Ad Placements for Your Site

You can fill them, or we will fill them! Your call.

234 x 60 ad unit

Floats on Insight taskbar at bottom of page.

300 x 250 ad unit

Appears as readers engage comments and annotations.

180 x 150 ad unit

Appears as readers rate any content on the page, or make their browser window too small for the 300 x 250 ad unit.

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Contact us for information about placing your own ad inventory, customizing ad placements with our advertising partners, or removing ads altogether.


Features

Insight changes the way visitors interact with your content. Here's how.

Insights

Insights dramatically increase the quality and usefulness of comments.

How? Insights are like comments - but must be short, and related to discussion topics you pick. Visitors cite a source when adding them, and they earn reputation for the quality of commentary they provide.

Amazingly, Insight will show visitors the best Insights about a particular quote or phrase no matter where it comes from - so if a visitor at a different web site makes a great point about a phrase, quote, or Tweet that's published on your site, too, your visitors will see it!

Quick Feedback

No one wants to fill out a feedback form.

Quick Feedback lets a visitor highlight text (or select an image) and rate it, using a list of traits that you define (such as "I like it", "I want to know more").

This gives you measurable data, using your metrics, about how visitors think and feel about your content.

Quick Feedback is given anonymously, so you'll learn more, about more visitors, than ever before.

Annotations for Everyone

Finally, web annotation that works. Instantly.
For everyone.

By adding our single line of code to your site, all of your visitors can add annotations to your pages that other community members can engage with, showing your community where the interest is, and why.

When a visitor adds and Insight or asks a Question, an annotation is added to your page. Quick Feedback does not add annotations.

(Ok, almost everyone - we don't support Internet Explorer 6.)

Topics

Make it easier for readers with a bit of structure.

Insights and Questions all fall into discussion topics that you set for your site.

This helps make sure that visitors who usually just read get extra content that is directly related to your content.

Questions

What are your readers interested in? Find out.

A visitor may not have the desire or time to leave an Insight, but they can highlight text that is interesting to them on your site and ask a question for you, or other visitors, to respond to.

The questions derive from the discussion topics you define, so you can be sure that questions from visitors are relevant to all of your other visitors.

Visualize the group's view

Charts tell a big story, fast.

Insight generates a chart that quickly shows how your visitors feel about each annotated phrase on a page.

This lets you easily quantify how the community is comparing content - and lets your community see the impact of their collaborative commenting and rating.

Publisher Insights

Show them you're listening.

Insights written by members of your staff are identified specially with your logo, so it's easy for everyone to see that you're participating.

Respond to feedback directly

Tell them you're listening.

Insight also lets you send messages to visitors while they are at your site, and they're contextually relevant - in response to feedback they've given you.

That's right, visitors can get a message from you, via our widget, right on your site. It's like receiving a little Facebook notification at the bottom of your page.

Moderate Content

Keep it clean.

If there's something added to your site that just won't do, you can block it. It will still be publicly visible on our web site, so the world can still find it - but your community will be safe and unbothered.

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